Introducing WSC Studios, Building Next-Gen Media Franchises for Global Sports...
Key Takeaways: WSC Studios is a human-led, AI-powered studio that builds original media franchises for sports organizations. Its slate includes shows with the NBA, LaLiga and EA Sports, and the AFL,...
View ArticleOctober Is Packed With Sports. Make Your Content the One Fans Choose.
Key Takeaways: October fills the calendar with moments worth publishing, giving rights holders more material than almost any other time to show fans what their content can do. With the biggest moments...
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Turn Your Sports Content Expertise into a Recognized Credential
Modern sports content requires a new set of skills. Highlights need to go live fast enough to leverage them online. Every clip has to fit the audience, platform, and screen it lands on, at the volume...
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Formula 1 Built a Fandom That Can Outlast Its Stars
Key Takeaways: Lasting sports fandom depends on giving audiences multiple reasons to stay invested, rather than relying on individual stars, live events, or viral moments. Showcasing rivalries,...
View ArticlePGA Tour CEO Brian Rolapp on Rebuilding Professional Golf and Where Sports...
Key Takeaways: Build the product for television first. Rolapp rebuilt the Tour’s competition around parity, scarcity, and simplicity. In his view, a product that works on television brings the fans,...
View ArticleCricket Fans’ Appetite for Content Is Changing the Coverage
Key Takeaways: Cricket fans are among the most engaged sports audiences beyond live games, creating a strong need for rights holders to deliver content across formats and channels. Meeting changing...
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How Anderlecht Gave Younger Fans a Reason to Open Its App
Key Takeaways: Anderlecht built its app around younger fans’ viewing habits, using Stories and Moments to give them reasons to return between matches. Automated publishing helped the club maintain a...
View ArticleThe NHL Is Finding Fans Who Weren’t Looking for Hockey
Key Takeaways: Sports organizations can attract new demographics by creating content around the intersections between sport, entertainment, popular culture, and other sports. Cultural moments and...
View ArticleHow the AFL Is Keeping Pace With Its Fans
Key Takeaways: Sports content strategies must evolve with fan behavior. Rights holders need to understand how audiences move across platforms and tailor content accordingly. Platform-specific...
View ArticleEarly-Season Signals: How to Tell a Trend From a Spike
Key Takeaways: Opening weeks test preseason assumptions. Real fan behaviour shows which players, stories, and formats are gaining attention once the games count. Strong signals have context....
View ArticleHow the EuroLeague Turned Its Digital Ecosystem Into a Growth Engine
Key Takeaways: A video-first digital strategy can turn content into a powerful growth engine, increasing audience engagement across social media and owned platforms. Personalization, better content...
View ArticleTaking the NFL Global, One Piece of Content at a Time
Key Takeaways: Global expansion requires more than international games: rights holders need relevant, locally resonant content to turn awareness into lasting fandom across markets. Giving teams...
View ArticleShort-Form Content Is Driving Fans Back to Live Games
Key Takeaways: New research reveals that fans who engage across more formats and platforms are more likely to watch live broadcasts, creating new opportunities for rights holders. Rights holders...
View ArticleWinning Over the Fans Fueling Women’s Sports
Key Takeaways: Women’s sports are attracting a rapidly growing audience, creating a major opportunity for rights holders to build lasting fan relationships. Women’s sports fans place particular value...
View ArticleAI Video Editing for Sports is Redefining the Modern Digital Newsroom
Key Takeaways: Digital newsrooms are moving away from linear post-production toward real-time, data-driven content generation. By automating indexing, logging, and formatting, media outlets can scale...
View ArticleHow Tennis Turned Its Young Stars Into an Audience Growth Engine
Key Takeaways: Young tennis stars are becoming powerful audience growth engines, using personality, social media, and storytelling to attract fans beyond traditional tennis audiences. A social-first...
View ArticleHow the Bundesliga Keeps Raising the Bar for Sports Innovation
Key Takeaways: Innovation today means adapting content to every fan, market, and stakeholder, not just creating more of it. Personalization, localization, and creator partnerships are becoming...
View ArticleTurning Content Discovery into Business Growth
This is part three of the three-part series on content discovery. Part one examined the primary entry points where new content is found. Part two looked at how sports content stands out in a crowded...
View ArticleMore Formats, More Fans: Building a Richer Content Menu
Key Takeaways: Fans no longer want a single viewing experience; they expect a diverse content offering that matches their interests, time available, and level of fandom. Expanding their content menu...
View ArticleHow Sports Content Gets Lost…and Found
This is part two in of a three part series about content discovery. Part one was about finding the primary entry points where new content is found by fans. Key takeaways: As sports organizations...
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