Early-Season Signals: How to Tell a Trend From a Spike
Key Takeaways: Opening weeks test preseason assumptions. Real fan behaviour shows which players, stories, and formats are gaining attention once the games count. Strong signals have context....
View ArticleHow the EuroLeague Turned Its Digital Ecosystem Into a Growth Engine
Key Takeaways: A video-first digital strategy can turn content into a powerful growth engine, increasing audience engagement across social media and owned platforms. Personalization, better content...
View ArticleTaking the NFL Global, One Piece of Content at a Time
Key Takeaways: Global expansion requires more than international games: rights holders need relevant, locally resonant content to turn awareness into lasting fandom across markets. Giving teams...
View ArticleShort-Form Content Is Driving Fans Back to Live Games
Key Takeaways: New research reveals that fans who engage across more formats and platforms are more likely to watch live broadcasts, creating new opportunities for rights holders. Rights holders...
View ArticleWinning Over the Fans Fueling Women’s Sports
Key Takeaways: Women’s sports are attracting a rapidly growing audience, creating a major opportunity for rights holders to build lasting fan relationships. Women’s sports fans place particular value...
View ArticleAI Video Editing for Sports is Redefining the Modern Digital Newsroom
Key Takeaways: Digital newsrooms are moving away from linear post-production toward real-time, data-driven content generation. By automating indexing, logging, and formatting, media outlets can scale...
View ArticleHow Tennis Turned Its Young Stars Into an Audience Growth Engine
Key Takeaways: Young tennis stars are becoming powerful audience growth engines, using personality, social media, and storytelling to attract fans beyond traditional tennis audiences. A social-first...
View ArticleHow the Bundesliga Keeps Raising the Bar for Sports Innovation
Key Takeaways: Innovation today means adapting content to every fan, market, and stakeholder, not just creating more of it. Personalization, localization, and creator partnerships are becoming...
View ArticleTurning Content Discovery into Business Growth
This is part three of the three-part series on content discovery. Part one examined the primary entry points where new content is found. Part two looked at how sports content stands out in a crowded...
View ArticleMore Formats, More Fans: Building a Richer Content Menu
Key Takeaways: Fans no longer want a single viewing experience; they expect a diverse content offering that matches their interests, time available, and level of fandom. Expanding their content menu...
View ArticleHow Sports Content Gets Lost…and Found
This is part two in of a three part series about content discovery. Part one was about finding the primary entry points where new content is found by fans. Key takeaways: As sports organizations...
View ArticleContext Speaks Louder Than Action: The Evolution of Sports Highlights
Key takeaways: Fans increasingly expect more, shorter, and platform-native sports highlights that fit how they consume content today. Context is what turns a highlight into a story: score, game...
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Vertical Content is King at 2026 World Cup
Key Takeaways: 322% more content was created by rights holders during the 2026 World Cup compared to 2022 237% increase in the amount of automated content created Vertical video output grew 788% in...
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Report: 68% of Fans Would Spend More on a Platform That Understands Them
Key Takeaways 40% of fans want faster access to the moments they already care about, and 39% want deeper personalization, well ahead of any appetite for new platforms or formats. 52% are comfortable...
View ArticleThe Rise of Athlete-led Sports Media, and What It Means for Rights Holders
Key takeaways: As athletes become content creators and media brands, collaborating with them is becoming essential for audience growth. Player-led storytelling helps rights holders reach younger fans...
View ArticleWinning the Battle for Content Discovery
This is part one of the three-part series on content discovery. Part two will look at how sports content is discovered in a crowded field, and part three will discuss how to turn content discovery...
View ArticleFrom Global Spotlight to Local Fandom
Key Takeaways: Major sporting events create valuable entry points for new fans, providing rights holders with a great opportunity to turn temporary interest into lasting engagement. Organizations that...
View ArticleAlways On, Literally: Digital Sports Channels Never Stop Producing Content
Key Takeaways: 24/7 digital channels extend the value of live rights by bundling scattered content together and providing a modern form of fan engagement. Continuous sports coverage requires more than...
View ArticleThe New Front Row Is a Connected TV
Key Takeaways Premium live sports have moved onto Connected TV and streaming, and fan viewing habits have moved with them. The audience that used to sit in front of a linear broadcast now watches on...
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What the Tour de France Teaches Sports Media Teams About Technology and the...
David Gavant is a Content Executive at WSC Sports and an avid road and mountain cyclist. He’s a former executive producer for NBA Entertainment, MLB Productions, NBC Sports, and CNN Sports. In this...
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