From the Locker Room to the Livestream, This is How AI Supplements the Modern...
Key Takeaways –AI is reshaping sports from athlete performance and scouting to ticketing, scheduling, and fan engagement. –WSC Sports leads the AI content revolution, helping leagues scale highlights,...
View ArticleThe 2025 NHL Stanley Cup Playoffs and Final Reminded Me Why Highlights Still...
At WSC Sports, we live and breathe sports highlights. But every so often, a moment breaks through the noise and reminds us why those highlights matter in the first place. The 2025 NHL Playoffs were...
View ArticleGlobal, Data-Driven, Commercial: The NBA Draft’s Blueprint for Sports Tech
Key Takeaways: –Global, Data-Driven Operations: Teams like Portland and Charlotte (along with generally improved success rates in recent drafts) demonstrated in 2025 how modern sports organizations...
View ArticleAI in Sports Media: A Practical Look Behind the Buzzword
Key Takeaways: –AI is not theoretical: rights holders are already using it for various content, digital, production, and other tasks that enable scale, personalization, and new revenue streams –Start...
View ArticleWhen the Star Becomes the Strategy: Scaling Player-Driven Fandom
Key Takeaways: -Athletes are the Strategy: Generational stars like Shohei Ohtani and Caitlin Clark are growth engines for your content strategy. Their individual impact is driving viewership,...
View ArticleGarry Hayes on Modern Football, Global Fandom, and Chelsea’s Bold New Brand...
Key Takeaways: -Football fandom is 24/7, everywhere. From quirky tournament wins to FIFA-fueled fandom, fans are consuming and connecting with clubs far beyond the 90 minutes -Chelsea is pioneering...
View ArticleFan Activation: The Monetization of Gen Z Sports Fans
Key Takeaways: -Gen Z rejects traditional monetization—but not value. They skip ads, ignore generic loyalty programs, and demand authenticity, personalization, and purpose-driven content before...
View ArticleYour Game, Their Terms: Tapping Into the Power of Fan Edits
Key Takeaways: – Fan edits have gone mainstream: once a niche internet format, they’re now a powerful driver of engagement and cultural relevance in sports – Rights holders are adapting by investing...
View ArticleKings League Taps WSC Sports to Power Its Global Content Engine
Why It Matters Kings League is more than a football competition, it’s a content machine built for the digital age. With fast growth in seven regions and a format built for Gen Z attention spans, the...
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Why David Stern Was Always Three Steps Ahead: The McDonald’s Open and the...
Key Takeaways -The 1987 McDonald’s Open marked the first FIBA-sanctioned event featuring an NBA team against international competition -Stern didn’t just attend the game; rather he orchestrated the...
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