Behind the Camera with Ian Eagle: What March Madness Teaches Us About...
The tightrope of live broadcasts: no second takes Calling March Madness is part chaos, part craft. With up to four games in a single day, there’s little time to second-guess or recalibrate, and in a...
View ArticleLivescore Expands WSC Sports Partnership After Successful Discovery Network...
Executive Summary From Pilot to Scale: Livescore expands its partnership with WSC Sports, now delivering automated content from 17 major competitions across four sports through the Discovery Network....
View ArticleNBA Using GenAI Technology from WSC Sports to Automate Multilingual Content
WSC Sports’ GenAI tech allows NBA fans in France, Brazil, and Spain to consume content in their native language The automated voice-over technology enables multilingual content and boasts 75%...
View ArticleWSC Sports Expands to Greece with Fast River Partnership Bringing Premium...
Executive Summary Strategic Expansion: WSC Sports has partnered with Athens-based digital advertising firm Fast River to introduce its AI-powered content distribution in Greece, starting with the top...
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Sports Fandom: Understanding the Heart of the Game
The way we engage with sports has undergone a seismic shift. Being a fan used to be a simple ritual: gathering around the television, waiting for the action to start, and then staying glued to the...
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WSC Sports & TwinSpires Bring AI-Powered Content to Horse Racing for First Time
WSC Sports announced today a groundbreaking partnership with TwinSpires, the official wagering platform of Churchill Downs Incorporated (CDI), to deliver dynamic, automated content experiences for...
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Win or Lose, Dortmund and Anderlecht Still Winning-Over Young Fans
In the battle for young people’s attention, clubs need to offer something that they can identify with—and that’s good news for marketers because unlike older, more traditional fans, young fans care...
View ArticleWSC Sports Acquires Infront Lab’s Engines 365 to Supercharge Sports...
Beyond the acquisition, WSC Sports and Infront will continue to collaborate on OTT streaming solutions and consultancy services for sports rights holders based on the combined technology stack....
View ArticleWrestleMania 41: A Global Spectacle, Shaped by the Streaming Age
The weekend of April 19–20, 2025—also known as WrestleMania 41—follows the modern (and still-evolving) blueprint for sports and entertainment organizations. Streaming live on Netflix in most...
View ArticleHow Shorts, Reels, and Stories are Changing the Way Sports Fans Consume Content
According to that data, the average length of videos created on the WSC Sports platform has decreased by 24% year over year. Today, that average sits at just 1 minute and 20 seconds. That figure...
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