Leveraging WSC Sports’ advanced AI technology, the Big 12 generates customized video content for football, men’s basketball, and women’s basketball, instantly delivering highlights to its 16 member schools across social media and all Conference content platforms, including the Big 12 Studios FAST channel.
The Big 12’s partnership with WSC creates content for the Conference, our members and their fanbases that is automatically delivered to them in real time.”
“This cutting-edge resource not only creates valuable video resources for the Conference and its schools, but it amplifies our storytelling efforts across all 16 campuses,” Kirkham continued.
Since launching at the start of football season, the Big 12 has created over 9,500 videos and nearly 550 hours of content using the AI-powered system, from condensed games and game highlights to individual player clips. This influx of content fueled significant digital growth, driving a year-over-year increase of 5,290% in posts, 2,212% in video views, and 3,333% in new subscribers on the Big 12 Conference’s YouTube channel.
“WSC Sports is committed to bringing our cutting-edge AI solution to college athletics, helping universities strengthen connections with their students and athletes, as well as expand their brand on a global scale,” said Joe DaCosta, Head of College Sports. “We’ve already seen some incredible sports moments from schools across the country. We’re excited to help showcase these moments and contribute to a growing sports community within the Big 12.”
