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Optimizing the Fan Funnel for Higher Lifetime Value
And the longer you wait to transition fans to owned experiences, the harder—and more expensive—it becomes to win them back. Rights holders who wait for fans to show up on their terms are already...
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Goals, Gags, and Glory: April’s 11 Wildest Sports Moments
April was packed with the best moments from across the sports world—NBA and NHL playoff chaos, NFL Draft drama, the spectacle that is WrestleMania, and the March Madness grand finale (sorry for taking...
View ArticleWSC Sports Announces Landmark Partnership with Club América, Expanding...
Through this groundbreaking collaboration, WSC Sports will provide its cutting-edge AI technology to automate and enhance Club América’s digital content, delivering real-time highlights and tailored...
View ArticleFrom Reach to ROI: This Is the Case for Building Your Own O&O Platforms
Key Takeaways -Using content for reach on 3rd party platforms is giving away, data, revenue, and long-term loyalty -The main intent should serve to drive signups, app downloads, and deeper fan...
View Article1% Watch, 99% Scroll, Content Needs to Be as Dynamic as Your Fans Are
Key Takeaways -The explosion of short-form video has redefined how fans consume sports, forcing sports orgs and brands to rethink how (and where) they show up -Live games are just one piece of a...
View ArticleFragmented Fandom: Why International Expansion Depends on Reclaiming the Fan...
Key Takeaways: -International expansion is now the NFL’s top growth strategy, with seven overseas games planned for 2025 and more to come -Young fans are shifting from full-game viewing to short-form,...
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5 Ways Clubs Can Drive Fan Engagement During the Off-Season
Gone are the days when a few match highlights and post-game interviews could satiate the hunger of modern fans. Regardless of the sport, cultivating a truly passionate fanbase requires clubs to...
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UEFA Champions League 2024–25: How This Season Changed Everything
Introduction: A Season of Transformation The UEFA Champions League 2024–25 season will go down in history not just for what happened on the field, but for how it changed football’s future off it. From...
View ArticleTop Nordic Teams, Leagues, and Broadcasters Gather for Stockholm Huddle
Stockholm was the latest destination in a series of successful Huddle events that have taken place throughout Europe over the past two years. It’s the single, largest gathering of the biggest names in...
View ArticleStrategizing in Stockholm: Rethinking Sports Content with Leaders from the...
For anyone working on the business side of sports; especially in the Nordic region, the Stockholm Huddle is the premiere gathering where sports executives discuss digital innovation, media strategy,...
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