Fan Activation: The Monetization of Gen Z Sports Fans
Key Takeaways: -Gen Z rejects traditional monetization—but not value. They skip ads, ignore generic loyalty programs, and demand authenticity, personalization, and purpose-driven content before...
View ArticleYour Game, Their Terms: Tapping Into the Power of Fan Edits
Key Takeaways: – Fan edits have gone mainstream: once a niche internet format, they’re now a powerful driver of engagement and cultural relevance in sports – Rights holders are adapting by investing...
View ArticleKings League Taps WSC Sports to Power Its Global Content Engine
Why It Matters Kings League is more than a football competition, it’s a content machine built for the digital age. With fast growth in seven regions and a format built for Gen Z attention spans, the...
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Why David Stern Was Always Three Steps Ahead: The McDonald’s Open and the...
Key Takeaways -The 1987 McDonald’s Open marked the first FIBA-sanctioned event featuring an NBA team against international competition -Stern didn’t just attend the game; rather he orchestrated the...
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Winning More Than Stages: The Importance of a Tech-Driven Content Strategy
The 2025 Tour de France is the first in five years to be held exclusively in France. But the lack of international adventures in the 112th edition of the race is more than compensated by a route that...
View ArticleCreate Once, Publish Everywhere: AI-Powered Sports Content at the Speed and...
Modern sports fans aren’t waiting for the post-game show — they want highlights in real time, on the platform of their choice, in the format that fits their feed. This shift has turned every play into...
View ArticleSecond Screen, First Priority: Meeting Modern Fans’ Expectations
Key Takeaways: -Second screens are now primary screens. 77% of fans multitask during games, with Gen Z and Millennials seeking data, interaction, and control—not passive viewing -AI is unlocking new...
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The Night Air Jordan Showed Us the Value of an Iconic Moment
Key Takeaways –Michael Jordan’s performance in the 1987 Slam Dunk Contest became a global sensation without the help of digital platforms and before the age of ‘going viral’ –It proved that compelling...
View ArticleThe Personalization Arms Race: How Sports Brands Can Compete for Attention on...
Key Takeaways: –Personalization Pays Off: Tailored content isn’t just a fan perk—it’s a proven revenue driver, boosting monetization by 10–15% –The Kids Want Custom: 18–29-year-olds rank personalized...
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Don’t Drop the Ball on the Mic Drop Moments
Press conferences and interviews are packed with emotional soundbites, raw reactions, and viral-ready storytelling — yet most of that gold never sees the light of day. Why? Because it’s buried under...
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