J.League will begin utilizing WSC Sports’ In-App Stories solution to create and distribute short-form highlights for its owned and operated LINE Mini app and J.League Club app.
Released in 2024, the technology automatically detects when an important play is made on the pitch, formats the clip to a vertical video, and in near real-time, posts the clips on apps, social media platforms, or any other digital outlet.
The entire process happens with minimal to no human interaction. The solution will allow J.League fans to enjoy clips from their favorite teams and players right as the game unfolds in real-time.
Fans will also be able to personalize their feeds, and receive the content that interests them most. By choosing to ‘follow’ any of the league’s 60 teams, or individual players, fans can enjoy a tailored experience with content curated to match their preferences.
The J.League is the latest WSC Sports client to implement In-App Stories, joining the likes of NASCAR and the Belgian Pro League in 2024. The J.League’s adoption of In-App Stories in its two apps marks the first time this type of technology has been introduced in any Japanese app.
