In 2024, 138 technologies developed by established companies, startups, and research teams were featured on the (NBTT) list for their potential to revolutionize the lives of consumers, businesses, and society overall. While not all technologies are available in the market yet, each is reaching key milestones to have a proven impact in the next five years.
WSC Sports was one of four winners in the category, ‘Established Excellence: 5–14 Years in Business’. WSC Sports’ entry focused on its success over the past decade in delivering AI-based content solutions to the sports media industry. In this time, WSC Sports’ client roster grew to around 500 teams, leagues, federations, broadcasters and other sports media rights holders.
In April this year, WSC Sports announced its next phase of growth, evolving into a comprehensive AI content management, creation, and distribution solution with a deeper focus on fan engagement for its clients. This constituted a complete visual redesign, including a new logo, website, and colorway; plus the introduction of three industry-changing products that solve content distribution and engagement issues. These products were built from organic growth and new innovation that have emerged over the past ten years.
These solutions are: Around the Game, In-App Stories, and Discovery Network. Each is designed to solve a specific pain point that existed when creating, managing and distributing sports content. Around the Game allows organizations to capture events that were previously outside the scope of AI, like player interviews, studio shows, and reactions from fans. In-App Stories allows rights holders to create videos in a ‘stories’ format similar to what fans are familiar with from social media. Lastly, Discovery Network enables websites and content publishers to get access to content that is fully licensed by the original rights owners, and integrate it into their own websites and apps.
Being recognized for our efforts by an organization such as Fast Company is of course very well received. This award in particular means a lot to us as it is a testament to the great work we’ve put in over the past 10 years and recognizes the potential of our newest solutions in delivering game-changing fan experiences for sports fans in the years to come.”
“Thanks to the judges at Fast Company, and of course to all of our clients for their trust over the years, using the WSC Sports platform to grow their brands and better-connect with fans,” Shichman added.
“The Next Big Things in Tech provides a fascinating glimpse at near- and long-term technological breakthroughs across a variety of sectors,” says Brendan Vaughan, editor-in-chief of Fast Company. “Spanning everything from semiconductors to agricultural gene editing, the companies featured in this year’s list are tackling some of the world’s most pressing and vexing problems.”
Click here to see the final list.