Through this partnership, Azteca will leverage WSC Sports’ exclusive content solutions to enhance content automation, vertical video, and video push notifications for multiple sports properties including, Liga MX, México Selección Nacional games, Saudi Pro League, Liga Mexicana de Béisbol, and Box Azteca. WSC Sports’ solution will enable Mexico’s leading broadcast network to seamlessly cut and publish content from these sports properties in real-time across all available digital channels. This solution will help TV Azteca increase fan engagement by delivering personalized experiences with their favorite teams and athletes.
“We’re excited to join forces with TV Azteca to amplify their incredible portfolio of content,” said Aviv Arnon, CBDO and Co-Founder at WSC Sports. “From the passion of Liga MX fans to the excitement of Azteca Box, our AI-powered technology will help deliver real-time, dynamic stories to fans across LATAM like never before. This partnership reflects our long-standing commitment to empowering broadcasters in the region with cutting-edge tools to engage their audiences.”
TV Azteca is one of the largest broadcasters in Latin America and Mexico. It was founded in 1993 and is owned by Grupo Salinas. It operates four national networks in Mexico and also owns stations in Guatemala and Honduras. The media conglomerate also owns a percentage of the Mexican rights to FIFA World Cup, Copa America, CONCACAF Gold Cup, and more.
For Azteca Deportes, the most important thing is to provide the best services to our community, to deliver the best, clearest and most accurate information. That is why we have found in WSC the best partner to deliver in time and form all the broadcasting rights we have.”
“We seek excellence and we have found the partner that gives us that confidence and that will help us to continue serving our audiences and our communities with new and fresh content.
You cannot be the number one sports brand without the right partners and this will be the future of TV Azteca Deportes delivering first-hand content with the best partners and maintaining our position as the number one brand in the Mexican market,” Rodolfo Ramírez, Director Azteca Deportes added.