WSC Sports announced today a groundbreaking partnership with TwinSpires, the official wagering platform of Churchill Downs Incorporated (CDI), to deliver dynamic, automated content experiences for horse racing fans. As the first horse racing partner in WSC Sports’ global portfolio, TwinSpires is leveraging the company’s technology to scale video creation, enhance the user experience, and drive betting engagement ahead of the 151st Kentucky Derby in May.
The partnership includes the use of WSC Sports’ automated highlights platform, which has been active since 2021 and will run through April 2026, supporting fast and consistent content delivery across TwinSpires’ digital channels. In addition, WSC Sports’ In-App Stories (IAS) product—launched on iOS and Android in March 2025—enables fans to instantly watch and share key race moments, behind-the-scenes footage, and jockey interviews directly from the TwinSpires app. The companies also collaborated to develop a customized version of WSC Sports’ Magicrop technology, optimized specifically for horse racing. This innovation automatically crops and formats vertical video content for mobile-first consumption, a vital enhancement for TwinSpires’ in-app content strategy.
“This collaboration with TwinSpires and Churchill Downs is a pivotal moment for WSC Sports,” said Dan Pesce, Director of Business Development at WSC Sports. “It’s not just about highlights—it’s about delivering immersive, real-time content experiences that fuel engagement, betting intent, and brand affinity across the entire fan journey.”
By integrating WSC Sports’ technology directly into the TwinSpires app experience, Churchill Downs is creating a seamless, video-driven digital environment for racing fans. Users can watch vertically formatted highlight reels, access exclusive off-track content, and jump directly from video clips to betting opportunities—all within a unified interface. This approach not only enhances user engagement but also supports customer acquisition and retention during high-profile events like the Kentucky Derby and beyond.
“At TwinSpires, we’re focused on giving racing fans the most exciting, seamless experiences possible,” said Rob Sweeting, VP of Marketing at Churchill Downs Incorporated.
WSC Sports’ technology allows us to turn every thrilling moment—from the starting gate to post-race interviews—into engaging, actionable content that fuels our digital strategy and connects more fans to the sport.”
The announcement demonstrates WSC Sports’ ability to adapt its advanced technology to new sports environments. As TwinSpires prepares for a massive audience around the 2025 Kentucky Derby, WSC Sports ensures every key moment can be captured, personalized, and distributed at scale—delivering on the promise of real-time content that meets fans wherever they are.