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The Business Case for Personalized Sports Broadcasts: More Fans and Revenue
For those working in sports content, personalization is your next competitive advantage. This article breaks down how leagues and broadcasters are using personalization to deepen fan engagement, build...
View ArticleBeyond the Viral Clip: Redefining the Terms of Engagement
Key Takeaways: –Short-form is getting even shorter. Young fans crave faster, more focused content. But the real unlock lies in flexibility: from micro-clips to long-form archives, format diversity is...
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Snackable Sports: What New Sports Leagues Teach Us About Fan Engagement
Key Takeaways –New sports leagues are competing with TikTok, YouTube, and every scrollable second of content. Their edge? Fast, fan-first formats designed for today’s fragmented attention spans...
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