The league has witnessed unprecedented growth across its digital channels in recent years, with AI-powered video playing a key role. In 2023, the league shared almost 20,000 videos with its clubs, which equated to a 107% increase year-on-year, empowering teams with more content to engage fans.
The new extension to the long-term partnership will see the addition of WSC Sports’ new In-App Stories product allowing Belgian Pro League clubs to provide direct-to-fan experiences within owned and operated digital platforms, enabling fans to engage with personalized vertical video experiences similar to popular social media platforms.
In-App Stories will help the Belgian Pro League create new monetization inventory and increase revenues through the provision of additional advertising opportunities within and around story-based content.
“The Belgian Pro League is one of the most innovative leagues we work with. They truly understand the value in lifting clubs, collectively, which is why they make our solution available to all members and are now adding our In-App Stories product to further increase direct engagement with their fans,” said Aviv Arnon, Co-Founder and Chief Business Development Office, WSC Sports.
“The Belgian Pro League has gone from strength-to-strength in recent years in no small part to their digital strategy. Their focus on facilitating more content creation has helped clubs unlock a host of new revenue streams and gain invaluable data about fan consumption habits across owned and operated channels. This feeds their content strategy that helps reach new fans and keeps legacy fans coming back for more,” he added.
“WSC Sports is one of our key innovation partners so we are thrilled that we will continue to offer their solution to our clubs,” commented Lorin Parys, Chief Executive Officer at Belgian Pro League.
“WSC Sports’ technology has played a major role in the record growth of the league in recent seasons, as we have doubled down on digital content production across all platforms and formats in multiple languages. Now, we’re thrilled to add the capabilities of In-App Stories to help us meet our fans’ expectations and deliver more of the content they want, where they want to consume it.”
In addition, all Belgian Pro League clubs now have access to a five-year archive of content with hundreds of thousands of clips available at a click of a button. This makes the content creation process extremely efficient, providing more time for original, non-live, storytelling content around their matches.