The first article in this series examined the need for digital asset management systems in sports and how to choose the right one for your organization. With ATG you’ll discover how you can do so much more.
ATG goes beyond WSC Sports’ existing AI capabilities to analyze in-game actions to also break down what’s happening around the game, like pre-game interviews, halftime, post-game shows, and more—while simultaneously saving those assets in a well-organized library.
Rather than having a passive system that requires a lot of manual effort, organizations can now, for the first time, take a proactive approach. Every piece of content is indexed, stored, and shared immediately or at a later time. The choice is up to the user. The solution is designed to be a one-stop-shop to manage any type of content in one platform—from pre-game interviews and arrivals to post-game press conferences, and everything in between. It empowers content teams to tell the entire story of a game or event from beginning to end, ushering in a new era in the way sports organizations create and keep track of all their digital media.
AI-automated tagging
Say goodbye to the tedious task of manual tagging. At its core, Around the Game uses WSC Sports’ existing capability to automatically tag, index, and organize content. Whether it’s a game-winning goal or a candid behind-the-scenes moment, all assets are easily discoverable and ready to use. Combined with a powerful search function, the platform is now streamlined for storing and retrieving all of your digital assets.
A modernized workflow
By centralizing everything in one platform, ATG facilitates a seamless flow from content creation to distribution. Importantly, AI is also applied to automatically repackage videos so they can be shared to any digital platform. The AI-assisted approach gives organizations an edge at being the first to deliver highlights, interviews, and live game footage to fans.
Large-scale storage plus proactive recommendations
For organizations with massive amounts of high-resolution footage, ATG efficiently stores and manages any type of media, making even the largest content libraries easily accessible and navigable. Additionally, decades of archived footage can be stored and repurposed at a later date via rules that create and recommend content based on prompts like a specific date, a memorable event, or an athlete’s birthday. In addition to providing recommendations, proprietary algorithms apply metadata and tags that efficiently organize all types of content automatically.
Efficient distribution
With ATG, organizations can distribute content to websites, social media pages, OTT platforms, and even partners and sponsors. Whether it’s instant game highlights shared to YouTube, vertical videos tailored for TikTok and Instagram, or full replays being delivered to an OTT platform, ATG has native integrations built for today’s content. The added efficiency gives organizations an edge at being the first to deliver to their audience.
AI’s role in the future of sports asset management
Mounting pressure to deliver more content faster makes AI a must-have for sports organizations’ tech stacks. With consumption rates only set to increase, having a DAM solution like ATG is the cornerstone for a successful content strategy both now, and five to ten years from now.
So instead of working for your DAM, let Around the Game do the heavy lifting and help you manage all your assets in one place, while also allowing you to automatically create and distribute content to every touchpoint you have with your fans.