Fans are consuming more sports content than ever before, and that puts pressure on rights holders to deliver the best content to their audiences, and a lot of it.
Specifically, if your business is marketing a sports team, league, or broadcast organization, you’re probably kept up at night deciphering a million and one ways to share and repurpose content from thousands of hours of game and event footage. How can you ensure that you’re capturing every piece of content? Achieving maximum brand awareness and exposure to fans? With the latest in AI technology and content management solutions it’s possible to ease the burden of creating endless amounts of content. These are two exemplary organizations using the latest in AI technology to deliver every exciting moment to their fans.
Borussia Dortmund: Transforming Historic Footage Into New Content
In the past, old game footage collected dust in desk drawers and filing cabinets, but with the latest technologies, it’s possible to instantly access any moment from the past. AI-powered content creation platforms and content management solutions are available that automatically create videos, tag footage, add metadata, and save the content to a searchable library—effectively streamlining processes for sports organizations. Dortmund for example, took the strategic decision to start producing more content for its massive social media audience (over 20 million followers on Instagram alone). Part of that strategy is educating younger fans about the history of the club. The content team did well to showcase a memorable match at the Bernabeu, when Marco Reus scored a dazzling two goals much to the displeasure of Real Madrid fans. This clip was used to hype-up an upcoming match between the two teams.
Ligue 1: Telling the Full Story Around the Game
Ever since ESPN released its 30 for 30 documentary series, sports fans have relished the opportunity to consume content that brings them as close as possible to their favorite players and teams. Traditional coverage focused solely on live action, but with so much happening on top of the game—like player arrivals, celebrity sightings, and pre and post-game interviews—today’s fans expect to get the full-story. And AI solutions are capable of curating these non-game moments just like the live action. This technology enables leagues like Ligue 1, to easily create club-specific content like this ten-minute interview with Nice team captain, Dante. Fans get to hear about his career, his promotion to captain, and reflections on the season—all from the vantage point of the locker room. Bonus points to Dante for conducting the interview in his second language, and to the Ligue 1 content team for living by their motto: “Football. But French.”
With thousands of hours of footage, it can be challenging for clubs to capture and organize content that tells a continuous story. Learn more about WSC Sports’ Around the Game solution, designed to ensure you have an endless bank of content to deliver each and every one of your fans so they never miss an exciting moment.