What is FZ Sports’ digital content strategy?
Our aim is to make a comprehensive media ecosystem for Latin American sports fans worldwide. By leveraging advanced technology including WSC Sports’ solutions, we can ensure fans worldwide are able to receive real-time highlights and curated clips on any social media platform.
This strategy of maximizing real-time highlights and curated clips allows us to significantly boost fan engagement, which is one of our biggest goals. Since adopting this approach, we’ve seen consistent subscriber growth and a more than 10x increase in social media followers.
This transformation has also translated into financial success, with revenue from digital assets growing 6x in one year.”
What are the biggest challenges your content team faces and how do you address them?
The sports media industry has changed dramatically in recent years, with fans now preferring short, real-time, and interactive content. They no longer want to wait for highlights—they expect instant access in formats optimized for their favorite platforms.
One of our biggest challenges is standing out in an increasingly crowded digital ecosystem. Fans are inundated with options, and capturing their attention—while retaining it over time—requires a delicate balance of quality, speed, and innovation.
To meet the demand for new content types and address the challenge of standing out, we’ve utilized WSC Sports to transform our content production process to deliver more content faster, focusing on near-live updates. We now produce more than 50 videos per match, automating the process to ensure timely and engaging content delivery. As a result, our video views have grown nearly 8x and we’ve seen a 15x increase in impressions, driven by our commitment to consistency and quality. This approach ensures our content reaches a larger audience while building strong, lasting connections with fans and reinforcing our position as a go-to platform for sports content.
What type of content have you found resonated the most with fans and why?
Live sports and near-live highlights remain the crown jewels of fan engagement. Extended highlights, in particular, stand out because they allow fans to relive the most important moments while providing an opportunity for deeper storytelling.
These videos also drive longer average watch times, which amplify brand exposure and monetization opportunities. By tapping into these formats, we’ve ensured that our content remains highly relevant and shareable, capturing the attention of both hardcore fans and casual viewers.
What are some new formats and styles of content you are testing?
We are continuously experimenting with innovative formats to keep audiences engaged. Recent successes include In-App Stories, which have achieved a 47% completion rate, and social media formats like TikTok-style vertical clips that resonate particularly well with younger demographics. These formats not only increase interaction rates but also provide valuable data on user preferences, enabling us to fine-tune our content strategy.
What other teams, leagues or sports brands are creating compelling content pieces that made you think “wow”?
I really like what LaLiga is doing. Their use of deep analytics, multi-angle storytelling, and tailored marketing campaigns sets a new standard in the industry. They excel at creating content that resonates across demographics while pushing the boundaries of digital engagement. Their integration of short-form content with long-form storytelling is an approach we aim to emulate.
What can fans expect from FZ Sports in 2025 and beyond?
In 2025 and further down the road, fans can expect a more immersive and personalized sports experience. This includes AI-driven recommendations, broader access to Latin American leagues, and innovative features like interactive watch parties and gamified fan challenges. We’re also focused on growing our presence in key markets, such as US & Canada, and doubling our digital ad revenue by integrating programmatic ad monetization and expanding our distribution channels. Our mission is to make sports content not just accessible but an integral part of fans’ daily lives.
Our partnership with WSC Sports has not only revolutionized the scale and speed of our content production but has also elevated the depth of engagement we achieve with our audience.”
López continues, “As we prepare for 2025, we are committed to pushing the boundaries of innovation and broadening our global footprint. Together, we are not just building connections but shaping how fans experience Latin American sports globally, making our content more accessible and impactful than ever before”.
